Branding & Label Design Concept
for Nochin Jams
For the Nochin brand, three distinct label design concepts for jams were developed, allowing the client to choose based on personal taste and target
audience. These three styles include Classic, Modern, and Minimal, each with its own unique visual identity and clearly defined concept, while also
showcasing the design team’s creativity and expertise.
After presenting and reviewing the options, the Minimal Carrot design was approved as the final choice, and the overall label structure for all products
was based on this concept. In this design:
Flat, vibrant colors are used to evoke freshness and vitality.
Jam fruits are depicted in a large, minimal style, making them both visually appealing and conveying the deliciousness of the product.
Focus on simplicity and readability, combined with preserving the brand’s visual identity, provides a modern and professional visual experience for the client.
This design approach not only strengthens the Nochin brand identity but also ensures that the products stand out on shelves, conveying a sense of
quality and delicious taste to consumers.